Using Social Media Marketing to Increase Traffic

If you think blogs are just glorified diaries, then you have not read a blog with a purpose in a long time. Blogs started out as online journals for people to inform anyone who cares about their life and experiences. Over the years, businesses have taken the blog concept and turned it into a marketing tool to promote their operations, products and services. The instant nature of a blog lends itself to become a platform for your business to push out important and interesting information––the kind of information that will grab the attention of your current and potential customers and will help you build relationships with them.

Facebook has more than 500 million active users, and 50% of the active users use it daily. Facebook allows you to market your business to the people “following you” and the company’s page. Digerati can help you bring your website and Facebook together as a marketing tool to drive traffic to your website.

With 900 million objects that people can interact with on Facebook, including groups, pages and events, you can’t afford to ignore social media anymore. Facebook estimates that each person is connected to approximately 80 different community pages, groups and events. 

In the small amount of time Twitter has been around, it is hard to deny its power. In 2010 alone, 25 billion tweets were sent. People have found creative ways to utilize Twitter and the service continues to grow as a result. Businesses have found ways to become active on Twitter and connect with their Twitter followers (customers). Some businesses offer customers that follow them on Twitter exclusive discounts on products or services. Businesses can also connect with specific followers to offer customer assistance. In the simplest sense, a business can just keep current and potential customers informed on what they have to offer.