Your Website’s Organic Traffic is From…

• Direct Traffic: Direct traffic to your website is generally when there’s no clicking involved to get to your company’s website. Often, this is when people type your URL directly into their internet browser.
• Organic Traffic: Organic traffic is when someone gets to your website by clicking results on a search engine search. Generally, if your website ranks well for relevant keywords for your business, you’ll notice an increase in organic traffic.
• Referral Traffic: Referral traffic is when a website visitor reaches your page by clicking a link on another website. For example, if a website recently posted a review of your product and added a link to your site.
• Paid Traffic: Paid traffic includes traffic from your paid advertising campaigns. If you have a Google AdWords campaign up and someone clicks on it, then this counts as paid traffic.
• Email Traffic: As the name suggests, email traffic is when someone ends up on your website after clicking a link in an email. This generally occurs when you start an email marketing campaign and include links to relevant content on your website in the email content.
• Social Media Traffic: Similar to referral traffic, social media traffic is when someone clicks a link to your website on a social media platform. For instance, if you put up a post about a new product or service your business offers and link to that page, or when a social media user includes a link to your website in their post.

One of the tools we use for website traffic analysis and tracking, Google Analytics, doesn’t just stop at how people get to your site. It also offers many different insights about who’s visiting your site. For example, our team can see which web pages are most popular, days and times when your website gets the most traffic, and other data and trends. We use all this information to design strategies tailored to your business and your target audience.

For instance, say your website tends to have significantly more traffic during a certain season. By tracking this information, we can really understand when marketing efforts are most effective. This may involve adjusting strategies or pay per click advertising budgets to take full advantage of the traffic boost during the visit.

Do you know what your ROI is for a billboard ad? How do you know if your advertising flyers are generating income or just getting thrown in the trash? Much of this is based on instinct and guessing. However, website traffic analysis from our team takes the guesswork out of your marketing strategies. Traffic measuring and data can give real, hard data that supports and influences your internet marketing strategies.

At Digerati, we’re all about transparency. We keep you informed on how your website is doing and how we are providing value for your business. Therefore, we send you reports about traffic volume and other information. However, this isn’t just a tool that helps us show you how we’re doing. Website traffic analysis also helps us design strategies that work. We can pinpoint areas of focus and adjust our efforts to maximize traffic to your site to help boost conversions.

Another great benefit of using website traffic analysis is that it helps us pinpoint who is visiting your website. You likely have an idea of who your target audience is, but information about your website visitors offers real-world data about who is clicking on your website. For example, Google Analytics offers insights into the demographic of your website visitors like age, gender, and interests. This information is invaluable when designing digital marketing strategies for your business.

Here’s a question you’ve probably been asked before: “Who is your target audience?” Almost every business owner has been asked this question at one time or another, but do you really know what this means? Without knowing who your target audience is, your marketing efforts are more like a game of Pin the Tail on the Donkey than actual strategies. Therefore, it’s important to define who your target audience is.

Many people make the mistake of being too broad with their answer. Some say “anyone that is interested in my services,” or “homeowners in my area.” The problem with these answers is that it doesn’t give enough information on who you’re speaking to. Of course you’ll sell your products or services to anyone who asks for them. You’re not going to turn away a paying customer! However, most of your customers probably fit into a certain demographic. You want to speak directly to these people in your marketing efforts to help encourage conversions. Otherwise, it can seem like your marketing efforts are talking at people instead of to people.

How do you define who your target audience is? This can be a difficult question. Our team uses website traffic analysis tools, some Google and some third party, to help you with this. However, it’s important to start with at least some broad parameters. Having an answer to “who is your target audience,” will help us determine whether that audience is correct, whether the audience changes at some point, and how we can effectively encourage people to work with your business. To define your target audience, start with some basic questions:

• What problem does my business solve and who has this problem?
• Who are my current customers? (If you’re not sure, talk to your frontline staff like salesmen or customer service professionals)
• Who is my competition? Even the most unique and innovative companies have competition somewhere, especially on the internet.
• Why should someone choose my company over my competitors?

Next, you can start defining demographics about your target audience. As much information as you can glean will be helpful, but at the very basic level, your answer should include:

• Age
• Gender
• Income
• Location

You can also include information like education level, lifestyle, hobbies, personality, occupation, and other information that will help you connect with your customers. With this information, the Digerati team can start designing an internet marketing strategy to help your business achieve its objectives.

Are you ready to get started and boost your website traffic? Call us today at (630) 447-8434 to learn more and start getting results from your website.